Market Research

Collectors: Collecting as a hobby has never been so popular or passionately embraced by consumers, young & old.

There is a bright future for companies that understand the dramatic shifts in the collector market brought about by younger collectors. In the past few years, all the basic assumptions have changed. The younger collectors are shopping for collectibles in new ways and in different types of retailers. They are buying and collecting different types of items, and they have a whole new range of expectations about the items they collect and the companies and retailers they buy from.

Drawing from the latest Unity Marketing research among collectors here are the 10 top trends that retailers and companies must understand for a prosperous future in the collectibles market, including:

1. Link with youth and play to propel your brand to the next generation.
2. Men will expand the market.
3. Keep up with techno-savvy younger collectors.
4. Collectors decorate their homes.
5. Collectors expand the definition of collectibles.
6. Investment value returns.
7. New ways to shop.
8. Traditional collecting behavior changes.
9. Self-expressive collectors.
10. Collapsed life span for hot themes.

The CBS Interactive Business Market: http://findarticles.com/p/articles/mi_m0HMU/is_3_28/ai_73023758/

Market Aims for my project:

• Personal - to own (possession of an actual physical piece)
• Collectible (a one-off, unique, limited piece - to display at home or show off to friends etc.)
• MP3 (must include mp3 or downloadable track - to remain in touch with the current music market)

You can see below how some artists (The Beatles, Pearl Jam & Pendulum) have catered for the collectible fan market by producing limited edition musical box sets containing things like CD's, Vinyl, cases, sleeves, t-shirts, flags, posters, stickers, lyric books & album art work/branding books etc.

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