Final Design Brief - Musical Branding / Illustration

Title: Illustrative interpretation of a musical track delivered as collectible memorabilia and product packaging.

Short Description: To create an illustrated response to a musical track. Use these collection of illustrations to create a collectible piece for the artists / bands fans. Te collection of objects will be an original and unique piece that offers the fans a new experience while still meeting the needs of today's music industry (The way people currently obtain and use their music).

Aims & Objectives:

1. To bring back the use of promotional and expressive illustration in music.
2. Find a new and revolutionary use for illustrated imagery within the music industry.
3. Create a desired piece of memorabilia for the fans.
4. To ensure the entire piece is interactive, usable and can successfully fit in with the way modern track, music and albums are used.

Key Areas & Sources of Research:

• Existing album artwork, branding & product packaging.
• Library books, journals or music/graphic/illustration magazines (Look at the history & progression of illustration).
• Internet - look at the current market and any planned or future developments in musical illustration.
• Specific market research to discover who the product will be aimed at (age groups etc).

Items to be Designed:

1. Track illustrations - used for throughout the entire piece as branding & finally output together in poster format.
   
2. Illustrated outer casing/packaging - used to house all the pieces elements.
3. Illustrated Record & CD fronts - as well as their sleeves and covers.
4. A printed & illustrated lyric book perhaps containing this blog & all research material.
   
5. A branded memory pen or download card - containing the track MP3.
6. Printed & illustrated t-shirt.