Existing Artwork & Product Packaging

Iconic album artwork from the likes of Pink Floyd, The Sex Pistols & The Stone Roses use illustration brilliantly. Something like the examples to the left could be utilized in my final piece.

While researching I also found this invasive approach to American gangster rap stereotypes. The album is presented beautifully with relevant logo and branding and it is also accompanied by a t-shirt. However it was the exterior packaging that surprised me as the entire product was delivered to fit with the feel of the music and this stigma of drugs & crime that is associated with gangster rap. The album is presented in a brown tapped bag to be seen as a drugs package and it is also sealed in a cellophane bag with a paper tag as if it has been seize by the Police as evidence. Talk about appealing to your target audience... GENIUS!!













Further research into packaging ultimately took me into the Japanese market as they are usually at the forefront of most modern developments. This stereotype may be true in the technological field in China & Japan but when it comes to product packaging they seem to enjoy the personal touch as well as traditionalism, culture and originality, which I found very refreshing.

It is this hand-made originality while offering the personal touch as well as the one-of-a-kind values that I wish to convey with my final product/piece.