Alex Trochut a graphic designer and illustrator based in Barcelona.He's worked with such clients as Coca-Cola, Fila, British Airways, Nike MTV etc.
His work is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence, and careful restrained control. Trochut has a desire to constantly evolve and he prefers to steer clear of the modern notion of minimalistic design in favor of the 'more is more' approach.
I like the way Trochut involves the typography with the design as if the text is the main element and the design evolves around it. The use of bold colours also enables the main message to further stand out and achieve the main advertising goal for the client.
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